Is It Worth It To Offer A Discount On Rent In Order To Secure The Ideal Tenant?

As a landlord, you have positioned yourself in a vocation that has enabled you to secure a pretty stable income. Being a property owner certainly has its perks. In order to get the most out of your investment, it should be a top priority for you to find a tenant who is willing to pay top dollar. That’s what makes being a landlord worth your while. Or does it? 

The concept of “worth” needs to be examined a little bit closer here. Is it really worth it to rent your property to an individual simply because he/she is willing to pay higher rent than anyone else? Not necessarily.

Of course, renting your property is a business. 

But there are other things to consider when deciding upon who will live in your apartment, condo or house. Believe it or not, there are some aspects of your job that are more important than money. Before you snicker at that sentence, consider the headaches you may endure at the hands of a tenant who has little to no respect for your property. If a person is willing to outbid other potential renters but isn’t willing to maintain his/her living quarters, you may end up on the losing end of a bad deal.

“Your property may be great, but that doesn’t mean you’re immune to bouts of bad luck with tenants, increased competition, and environmental nuisances like neighbourhood construction projects,” informs Holly Welles on Landlordology.com, “When the cards are stacked against you, a discount can help speed up the tenant search and reduce the negative financial effects of vacancies.”

Trade dollars for convenience.

A good tenant doesn’t lodge numerous complaints, come up with excuses about why his/her rent is always late or mistreat your property. Should such an individual deserve a bit of a discount on his/her rent? Absolutely! Consider the fact that, in the long run, this tenant will likely be saving you money on repairs and maintenance. Not to mention, he/she will spare you from the litany of hardships that could ensue in situations where you consistently have to address issues.

Welles also reminds us of other reasons to consider lowering your rent for certain individuals. “You could also offer discounts in return for more convenience,” she writes, “If a tenant can pay rent each month through automatic electronic payments rather than physical checks, for example, you can offer a rent reduction for making your financial life a little easier.”

Discounted rents are great ways to keep good tenants.

Remember that since a big part of your job is securing good tenants to live in your property, part of your responsibility is to hang on to the good ones you already have. Naturally, people consider moving all the time. If you’ve had tenants living in your property for some time and they are thinking of relocating, a discount may do the trick in having them stay put. 

Your gesture will offer a twofold benefit. 

1) It will ensure your property is inhabited by people you like and trust.

2) It will prevent you from having to go on the hunt for new tenants. 

Studies have confirmed that discounted rents make for great incentives for renters. 

On SoftwareAdvice.com, Taylor Short reveals the findings of one such study. Software Advice Inc. surveyed nearly 200 renters to find out which incentives would most likely convince them to stay.

“80 percent of renters would prefer a discount on rent, an easy-to-understand and direct incentive,” Short reports, stressing that “while you want to avoid dropping rents for all tenants, if you feel a good tenant is worth keeping, a discount could be the ticket. Base this incentive on the needs of the particular renter.”

Are you considering offering a discount on your rent in order to attract or keep the ideal tenant? For help with how to go about it, please don’t hesitate to get in touch with SingleKey. Give us a call at 1-877-978-1404 or email us at [email protected]. You may also fill out the form on our Contact Us page!